UI / UX DESIGN
MULTIPLATFORM
TV, Mobile & Web DESIGN
ROLE: PRODUCT DESIGNER
- 50 high-fidelity UI screens of the digital ecosystem across Android TV, web, and mobile
- Establishing an end-to-end product foundation covering brand identity, interface design, and system architecture
- Ensuring consistent user experience and operational coherence across all touchpoints
- Supporting scalability and business flexibility for future product expansion
Smart Home mobile app
- Designed a mobile interface for a smart home IoT ecosystem, enabling control of devices, rooms, and automation scenarios
- Structured real-time system data and statuses to support fast understanding without overwhelming the user.
- Built a modular, card-based UI system with reusable components and design system, supporting scalability as the number of devices and features grows.
- Defined the core UX structure (rooms, devices, scenes) and navigation flows supporting both quick actions and deeper configuration
- Designed interaction patterns and system feedback (states, alerts, edge cases), ensuring reliable, predictable control in real-time environments.
- Collaborated closely with developers within IoT and real-time constraints, iterating on flows and UI based on technical feasibility and feedback.
B2B Logistics Platform AX4 (SaaS)
- Contributed to UX design of a complex B2B logistics platform (AX4) supporting shipment management, tracking, and multi-stakeholder coordination within a constraint-heavy enterprise environment.
- Translated complex operational workflows into clearer, more efficient user experiences, balancing business requirements, legacy system limitations, and user needs.
- Improved UX architecture and multi-step workflows, simplifying complex logistics processes and increasing usability.
- Designed new modules and interface improvements within an existing system structure, aligning with established patterns and constraints.
- Created clickable prototypes to validate flows, edge cases, and interaction logic before development.
- Conducted usability testing with internal users and external clients, identifying friction points and iterating on solutions.
- Contributed to design system development and UI consistency across the platform.
- Collaborated closely with Product Owner, developers, and stakeholders, working within legacy and technical constraints while continuously improving usability.
- Impact: Increased clarity and efficiency of key workflows, supporting complex daily operations and contributing to a more scalable and maintainable product experience.
Tablet-based healthcare platform
- Designed a tablet-based interface for a healthcare data platform, supporting monitoring of patient information, medical metrics, and system-level insights within a data-intensive environment.
- Translated high-density medical and contextual data into a clear UX structure, balancing readability, hierarchy, and efficient access to critical information.
- Defined information architecture and screen structure for patient data, metrics, and system overview.
- Designed dashboard-based interfaces enabling quick assessment of health status and key indicators.
- Structured data visualizations (charts, cards, summaries) to support fast interpretation and decision-making.
- Balanced data density and readability, ensuring usability in cognitively demanding contexts.
- Created modular UI patterns supporting consistency across screens and future scalability.
- Collaborated with stakeholders to align design decisions with medical context, user needs, and technical constraints, iterating on structure and presentation.
- Impact: Improved clarity and accessibility of complex medical data, supporting more efficient interpretation and establishing a scalable foundation for data-driven healthcare interfaces.
OLED TV WEB DESIGN
- Designed responsive web interfaces for an OLED/TV-related product across desktop and mobile, ensuring consistency of experience across devices.
- Conducted research and benchmarking of leading OLED brands, informing UX decisions, visual direction, and content strategy.
- Translated product features into clear, visually driven layouts, supporting both usability and product communication.
- Defined responsive layout systems, including breakpoints and scaling rules, ensuring consistency across screen sizes.
- Structured content hierarchy and density to adapt effectively to different devices and contexts of use.
- Designed landing pages focused on visual storytelling and product positioning.
- Developed visual branding using a dark, high-contrast, vivid color palette aligned with premium technology perception.
- Created modern, high-impact graphics to communicate advanced display technology and innovation.
- Ensured coherent cross-device experience, balancing usability, branding, and scalability.
MOBILE-FIRST Design
(E-commerce / Custom Product Tool)
Led full UX/UI design process for a web-based product customization tool (maps for print), from requirements to final implementation
Conducted requirements gathering to define product scope, user needs, and key customization features
Created initial sketches and low-fidelity mockups to explore layout, structure, and interaction concepts
Iterated into high-fidelity UI designs for both desktop and mobile versions
Designed product configuration flow (map selection, style, color, format) ensuring clarity and ease of use
Conducted usability testing with representative users, identifying friction points and improving flows
Refined visual hierarchy and interaction patterns to support decision-making in a customization context
Supported development process (Agile), collaborating with developers and adjusting designs based on technical constraints
Performed final UI review and validation after implementation to ensure design quality and consistency
Continued with post-launch iteration, UX support, and marketing alignment based on user needs and product evolution
UI / UX DESIGN
MULTIPLATFORM
TV, Mobile & Web DESIGN
ROLE: PRODUCT DESIGNER
- 50 high-fidelity UI screens of the digital ecosystem across Android TV, web, and mobile
- Establishing an end-to-end product foundation covering brand identity, interface design, and system architecture
- Ensuring consistent user experience and operational coherence across all touchpoints
- Supporting scalability and business flexibility for future product expansion
Smart Home mobile app
- Designed a mobile interface for a smart home IoT ecosystem, enabling control of devices, rooms, and automation scenarios
- Structured real-time system data and statuses to support fast understanding without overwhelming the user.
- Built a modular, card-based UI system with reusable components and design system, supporting scalability as the number of devices and features grows.
- Defined the core UX structure (rooms, devices, scenes) and navigation flows supporting both quick actions and deeper configuration
- Designed interaction patterns and system feedback (states, alerts, edge cases), ensuring reliable, predictable control in real-time environments.
- Collaborated closely with developers within IoT and real-time constraints, iterating on flows and UI based on technical feasibility and feedback.
B2B Logistics Platform AX4 (SaaS)
- Contributed to UX design of a complex B2B logistics platform (AX4) supporting shipment management, tracking, and multi-stakeholder coordination within a constraint-heavy enterprise environment.
- Translated complex operational workflows into clearer, more efficient user experiences, balancing business requirements, legacy system limitations, and user needs.
- Improved UX architecture and multi-step workflows, simplifying complex logistics processes and increasing usability.
- Designed new modules and interface improvements within an existing system structure, aligning with established patterns and constraints.
- Created clickable prototypes to validate flows, edge cases, and interaction logic before development.
- Conducted usability testing with internal users and external clients, identifying friction points and iterating on solutions.
- Contributed to design system development and UI consistency across the platform.
- Collaborated closely with Product Owner, developers, and stakeholders, working within legacy and technical constraints while continuously improving usability.
- Impact: Increased clarity and efficiency of key workflows, supporting complex daily operations and contributing to a more scalable and maintainable product experience.
Tablet-based healthcare platform
- Designed a tablet-based interface for a healthcare data platform, supporting monitoring of patient information, medical metrics, and system-level insights within a data-intensive environment.
- Translated high-density medical and contextual data into a clear UX structure, balancing readability, hierarchy, and efficient access to critical information.
- Defined information architecture and screen structure for patient data, metrics, and system overview.
- Designed dashboard-based interfaces enabling quick assessment of health status and key indicators.
- Structured data visualizations (charts, cards, summaries) to support fast interpretation and decision-making.
- Balanced data density and readability, ensuring usability in cognitively demanding contexts.
- Created modular UI patterns supporting consistency across screens and future scalability.
- Collaborated with stakeholders to align design decisions with medical context, user needs, and technical constraints, iterating on structure and presentation.
- Impact: Improved clarity and accessibility of complex medical data, supporting more efficient interpretation and establishing a scalable foundation for data-driven healthcare interfaces.
OLED TV WEB DESIGN
- Designed responsive web interfaces for an OLED/TV-related product across desktop and mobile, ensuring consistency of experience across devices.
- Conducted research and benchmarking of leading OLED brands, informing UX decisions, visual direction, and content strategy.
- Translated product features into clear, visually driven layouts, supporting both usability and product communication.
- Defined responsive layout systems, including breakpoints and scaling rules, ensuring consistency across screen sizes.
- Structured content hierarchy and density to adapt effectively to different devices and contexts of use.
- Designed landing pages focused on visual storytelling and product positioning.
- Developed visual branding using a dark, high-contrast, vivid color palette aligned with premium technology perception.
- Created modern, high-impact graphics to communicate advanced display technology and innovation.
- Ensured coherent cross-device experience, balancing usability, branding, and scalability.
MOBILE-FIRST Design
(E-commerce / Custom Product Tool)
Led full UX/UI design process for a web-based product customization tool (maps for print), from requirements to final implementation
Conducted requirements gathering to define product scope, user needs, and key customization features
Created initial sketches and low-fidelity mockups to explore layout, structure, and interaction concepts
Iterated into high-fidelity UI designs for both desktop and mobile versions
Designed product configuration flow (map selection, style, color, format) ensuring clarity and ease of use
Conducted usability testing with representative users, identifying friction points and improving flows
Refined visual hierarchy and interaction patterns to support decision-making in a customization context
Supported development process (Agile), collaborating with developers and adjusting designs based on technical constraints
Performed final UI review and validation after implementation to ensure design quality and consistency
Continued with post-launch iteration, UX support, and marketing alignment based on user needs and product evolution
GRAPHIC DESIGN
About Me
I’ve been passionate about drawing since childhood. Before I even started school, I used to cut out fashion photos from magazines and redesign the outfits, creating my own concepts.
My journey into digital art began a bit later – back in middle school – when I discovered GIMP on our first home computer. I spent years exploring digital graphics before eventually moving to the Adobe suite.
My interest in UI/UX started during university. While studying Biomedical Engineering, I focused on brain-related research, which led me to conduct an EEG study on bipolar disorder for my bachelor’s thesis.
This experience inspired me to switch paths and pursue a Master’s degree in Computer Science.
There, I designed several websites intentionally violating Nielsen’s heuristics and used wireless EEG to analyze which elements caused the most user frustration.
Today, I combine my background in traditional drawing, digital graphics, UI design, and UX research to approach every project with a holistic, user-centered mindset.
