Multiplatform Product Ecosystem

Design Role: Product Designer
Platforms: Android TV • Web (Admin) • Mobile
Status: Pre-release / MVP Delivered


Note: Visuals use the Levi’s brand as a placeholder.

The original project remains confidential until public release.

  • Project Overview
  • •
    The project involved designing a fully connected product ecosystem spanning Android TV, web, and mobile platforms.
  • •
    I was responsible for defining the overall product architecture, information hierarchy, and user flows - while building a cohesive design system to ensure brand and UX consistency across all devices.
  • •
    As the sole designer, I managed the entire creative and structural process: from shaping the product logic to delivering implementation-ready UI assets.
  • Main Goals
  • •
    Build a unified digital ecosystem across Android TV, web, and mobile.
  • •
    Ensure consistent user experience and operational coherence across all touchpoints.
  • •
    Support scalability and business flexibility for future product expansion.
  • Key Challenges
  • •
    Establishing an end-to-end product foundation covering brand identity, interface design, and system architecture.
  • •
    Designing a multi-platform product framework with limited resources (no dedicated product or UX team).
  • •
    Adapting UX paradigms for remote, touch, and desktop interactions while maintaining design consistency.
  • •
    Translating an innovative business concept into usable, scalable system logic.
  • •
    Limited opportunities for user testing due to the confidential nature of the product.
  • Process, Research & Approach
  • •
    Defined user personas as a foundation for all design decisions.
  • •
    Conducted UX research and benchmarking of leading Android TV and cross-platform ecosystems, complemented by internal simulations and feedback loops to validate design assumptions in the absence of direct user testing.
  • •
    Designed high-level architecture diagrams and user flows connecting the three usage environments.
  • •
    Created detailed UI designs for each platform (~50 screens total: ~30 Android TV, ~20 web admin, several mobile) using an iterative approach — wireframe → review → adjust → mockup.
  • •
    Collaborated closely with the product owner and developers through workshops and ad-hoc sessions - shaping the overall design direction, product logic, and user flows.
  • •
    Led recurring feedback sessions with developers and the CEO to validate implementation outcomes against design specifications and evolving product goals.
  • •
    Documented deviations and applied necessary design adjustments — delivering updated UI assets to maintain consistency and implementation integrity.
  • •
    Updated documentation and UI assets following implementation and stakeholder approval to ensure design consistency and accuracy.
  • Process, Research & Approach
  • •
    Defined user personas as a foundation for all design decisions.
  • •
    Conducted UX research and benchmarking of leading Android TV and cross-platform ecosystems, complemented by internal simulations and feedback loops to validate design assumptions in the absence of direct user testing.
  • •
    Designed high-level architecture diagrams and user flows connecting the three usage environments.
  • •
    Created detailed UI designs for each platform (~50 screens total: ~30 Android TV, ~20 web admin, several mobile) using an iterative approach — wireframe → review → adjust → mockup.
  • •
    Collaborated closely with the product owner and developers through workshops and ad-hoc sessions - shaping the overall design direction, product logic, and user flows.
  • •
    Led recurring feedback sessions with developers and the CEO to validate implementation outcomes against design specifications and evolving product goals.
  • •
    Documented deviations and applied necessary design adjustments — delivering updated UI assets to maintain consistency and implementation integrity.
  • •
    Updated documentation and UI assets following implementation and stakeholder approval to ensure design consistency and accuracy.
  • Key Challenges
  • •
    Establishing an end-to-end product foundation covering brand identity, interface design, and system architecture.
  • •
    Designing a multi-platform product framework with limited resources (no dedicated product or UX team).
  • •
    Adapting UX paradigms for remote, touch, and desktop interactions while maintaining design consistency.
  • •
    Translating an innovative business concept into usable, scalable system logic.
  • •
    Limited opportunities for user testing due to the confidential nature of the product.
  • Outcome
  • The delivered MVP successfully integrated three platforms into a single, coherent product ecosystem and laid a clear foundation for continued product growth. The solution achieved:
  • •
    Seamless visual and functional consistency across all devices.
  • •
    Scalable architecture enabling smooth feature expansion.
  • •
    Optimized cross-platform UX adapted to diverse input methods (remote, touch, desktop).
  • •
    Alignment between business logic, technical constraints, and user needs.
  • •
    Positive feedback from stakeholders validating the product direction.
  • Next Steps & Future Plans
  • After public release:
  • •
    Conduct qualitative and quantitative usability testing across all platforms to identify usability issues and ensure a consistent user experience.
  • •
    Analyze user flows and examine behavioral patterns to identify friction points and optimize the overall experience.
  • •
    Introduce next design iteration focused on product enhancement and UX refinement.
  • Summary
  • •
    The project established a consistent multi-platform ecosystem and design system adaptable for future growth.
  • •
    Working as the sole designer, I built the structural and visual foundation connecting Android TV, web, and mobile environments - demonstrating how thoughtful architecture and UX alignment can unify a complex product landscape.

Children’s Book Illustration & Print-Ready Layout

Title: Chasing Rainbows: Discovering Your Dreams — A Journey Through Goals, Grit, and Growth
Client: Sowtastic LLC
Role: Illustrator & Book Layout Designer
Scope: 15 illustrations, character design, cover art, typography, and complete print + ebook preparation

Children’s Book Illustration & Print-Ready Layout

Title: Chasing Rainbows: Discovering Your Dreams — A Journey Through Goals, Grit, and Growth
Client: Sowtastic LLC
Role: Illustrator & Book Layout Designer
Scope: 15 illustrations, character design, cover art, typography, and complete print + ebook preparation

  • Project Overview
  • •
    The client approached me with a manuscript aimed at children aged 7–12 and required a complete visual interpretation of the story: expressive character designs, a warm and imaginative world, and an engaging layout to support young readers.
  • •
    The final book needed to be fully print-ready and compliant with the publisher’s technical standards.
  • Main Goals
  • •
    design five main characters,
  • •
    create a cohesive, storybook style for 15 illustrations and the cover,
  • •
    develop a complete book layout, including typography, print setup, and ebook preparation.
  • Key Challenges
  • •
    translating narrative emotion into clear visual storytelling,
  • •
    creating illustrations that support comprehension and engagement,
  • •
    managing end-to-end production from initial sketches to final print-ready and digital files.
  • Process & Approach

1. Manuscript Review & Research
 I began by analyzing the manuscript to understand the emotional tone, pacing, and educational goals. I identified key moments that would translate well into visual scenes.

 

2. Character Development
 I created initial sketches for the five main characters, defining:

  • appearance and silhouettes,
  • distinctive features,
  • personality expressed through posture and facial expressions.

The author provided feedback, and most designs were approved with minimal revisions.

 3. Establishing the Artistic Style
 In collaboration with the client, we set a pastel yet vivid color palette and defined the illustration technique:

  • Characters: hand-drawn linework, colored traditionally with watercolor pencils, then refined in Photoshop,
  • Backgrounds: soft watercolor washes to create a whimsical, uplifting atmosphere.

4. Scene Planning & Final Illustrations
 I proposed a sequence of scenes that best supported the narrative. After brief consultation, I created quick thumbnail sketches for each illustration and refined them iteratively. Once approved, I completed the final artwork, focusing on:

  • guiding the reader’s eye across the page,
  • maintaining comfortable negative space,
  • ensuring visual consistency across all illustrations.

The final style combined traditional watercolor textures with light digital finishing to preserve a handcrafted storybook quality.

 

5. Cover Design
 I designed a cover that introduced the main character and reflected the book’s motivational tone, while meeting all technical print requirements.

 6. Typography & Layout
 I selected a legible, child-friendly typeface and created balanced layouts that integrate text with illustrations. Production tasks included:

  • setting margins, bleeds, and safe zones,
  • preparing chapter headers and page numbering,
  • embedding fonts and images,
  • adjusting files to meet CMYK and printer specifications.
  • Outcome
  • •
    The publisher praised the cohesive visual style and emotionally engaging artwork.
  • •
    After release, the book became available across the USA and Europe on Amazon and was adopted as supplementary educational material supporting goal-setting skills at the Sowtastic School in Naperville, Illinois.
  • Next Steps
  • •
    A second book in the series is already in development, with several more planned.
  • •
    Each new installment will feature slightly more mature illustrations, maintaining consistent character design while allowing the protagonists to grow visually and emotionally alongside their readers.

Technical Logotype Development

Title: MagBits — Small-Scale, High-Precision Logo
Client: MagBits
Role: Logo Designer
Scope: Creation of a rounded, modular wordmark inspired by magnetic components, refined under strict dimensional constraints to maintain clarity and consistency across small-format hardware applications.

  • Key Challenges
  • •
    The main challenge was the extremely small minimum logo size (2 × 12 mm) and a strict line thickness limit of 0.2 mm.
  • •
    At this scale, the logo still needed to remain clear and readable on its final application surfaces — mounting plates and electronic components.
  • Main goal
  • •
    The goal was to create a logotype based on the client’s initial ideas and visual inspirations, transforming early concepts into a precise and functional mark suitable for electronic products.
  • Process and Approach
  • •
    The process started with a conversation with the client, focusing on understanding their ideas, expectations, and technical constraints. This was followed by a brief market review to avoid visual similarities and ensure originality.
  • •
    Initial concepts were developed through hand sketches, where a custom type style was created specifically for this logo, referencing the visual language of the electronics industry. These sketches were reviewed with the client and refined based on feedback.
  • •
    After approval, the design moved into vector form, allowing for precise control over proportions and line thickness. Another review phase led to final adjustments.
  • •
    Two logo versions were then prepared: a minimal version optimized for mounting plates and electronic elements, and a larger version intended for packaging and printed materials.
  • •
    A physical print test on the mounting plate confirmed that the logo remained legible at the target size.
  • Result
  • •
    Final production files were delivered and approved for mass manufacturing.
  • •
    The logo performed well in real-world conditions, meeting all technical requirements and leaving both the client and the team fully satisfied.

Graphic Design • UI • UX • Branding • Visual Identity •  Art
julia.rajsz@gmail.com

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